How We Work
How We Work
Welcome to the Lab
Storycraft LAB helps teams creating content-rich narrative experiences (events, exhibits, meetings, media, campaigns and conferences) to integrate human centered design thinking into their planning and development processes.
Our work is both process and product, facilitating narrative experience development and shaping delivery.
As we plan strategy for engagement, Storycraft LAB works with teams to deliver design-thinking workshops that support the overall process of development.
The result is experiences that are moving and memorable, which resonate beyond a singular moment in time.
Storycraft Lab Method Workshops
Empathy Mapping
In this video Katy Mull explains how empathy, as the first stage of the design thinking process, impacts her work and approach to projects.
Our Empathy Mapping Method has been refined over the past two years, having been used for Consumer Marketing teams, SKO’s and Event Marketers and Strategists.
Scenario Building Workshop
In this video Amelie Bahlsen shares her thoughts on insights, the second stage of the design thinking process, and their importance to her creative process.
Scenario Building is a playful way to generate insights and align a group around a shared strategy on where to play and how to focus the collective effort.
Ideation Journey Workshop
Naomi Clare Crellin, gives insight into our exciting Journey of Ideation. The goal of this stage in #DesignThinking is to use #creativity, #innovation, and an open mind to spark as many ideas as we can in order to address a problem statement. By doing this, we are able to look beyond the usual methods of problem-solving in order to find more meaningful and effective solutions.
At Storycraft Lab, our Ideation Journey Workshop builds a framework for activation, establishing the conditions for productive #ideation and creativity to occur within and around. This ensures that the Ideated concepts are considered with applicable next steps in mind.
Custom Design Work
Workshop and Process Facilitation
From facilitated ideation to workshops that build customer or audience profiles together, our customized approaches can augment planning team processes, build buy-in from organizational stakeholders, and even deliver soft skills training to your audiences to augment technical content sessions. We draw upon our expertise in experiential education and interpretive design to ensure that a narrative throughline extends and generates meaningful content engagement.
Engaging Attendees - Designing for Interactivity
Using creative and visually impactful environments helps teams share in a collective vision and supports a sense of co-creation and play. The workshops we design and deliver are not just beautiful - but they are skillfully crafted to support attendees needs in connecting with one another and with the content.
We develop creative materials that support the content delivery - whether that is backdrops, tool kit pages, activity sheets, games, sketches and even origami. These resources benefit different learning styles and help attendees feel the thoughtfulness of the content curation.
Design Thinking Process
Human Centered Design
Successful engagements will tell stories, evoke emotions and prompt reflections - telling a story to your audience. This is all centered on your understanding of these humans - who are they? What do they care about? Why do they pay attention?
We use human-centered design techniques to create meaningful audience connections. When we connect with the experiences with powerful messaging, we create stories that resonate, form loyalties and build brand advocates and generate actions.
Catalyzing Content
Experiential learning, in what ever form that takes, can be custom-designed for audiences to create meaningful engagements throughout their journey with your brand. This helps drive attention and retention, and achieves a higher return on your content creation efforts.
Learning and innovation go hand-in-hand in our Col-lab-oratory. We use our teaching practice to create workshops, investigate and experiment with methods of audience engagement, story telling spaces and experiential design.
Our Human Centered Design services include
Research and Analysis of audience to build customized learning profiles and journeys
Build Creative Strategic stakeholder alignment through Journey Mapping and Ideation workshops
Design of Content Delivery formats and learning pathways for maximum engagement and retention
Create and Deliver educational engagement experiences that drive connection and community
Prototype and Test through focus groups, sprints and interviews
