The Experience Profiles™ tool employs empathy to drive personalized engagement.
The Experience Profiles™ help us understand our audience at a deeper level, moving beyond demographics and even psychographics.
The Experience Profiles™ provide strategic insights for how our audiences acquire and activate the information provided within the experiences we create. They help us identify what engagement tactics will be meaningful and produce an action or result.
With the Experience Profiles™ you can engage your audience as the co-creators of their experience. You'll receive guidance for personalizing communications and methods for content delivery that respond to preferences.
We’ll show you how networking can be more meaningful and most importantly - you'll have access to a baseline and community for assessing event data, helping you to understand your audience's evolving needs and behaviors.
The Seeker™
Energized by Community & People
“Your mountain is waiting so get on your way!”
Responsive & Expressive
Craves human connection
Seeker of spontaneity and the unexpected
Wants to gather the team to test limits
CREATIVE SYNERGIST: The Adaptor™
The Creator™
Energized by Creating with Others
“Life is best unscripted & unrehearsed.”
Playful & Flexible
Action-Oriented, Creative Collaborator
Wants to build something original and meaningful
Super-Sensor who looks while leaping
CREATIVE SYNERGIST: The Explorer™
The Adaptor™
Energized by Innovation & Discovery
“Be present in the moment.”
Experimental & Complex
Lives in the Moment
Technology-Oriented & Inventive
Inspired by unconventional ways of connecting
CREATIVE SYNERGIST: The Seeker™
The Harmonizer™
Energized by Collaboration & Happy Teams
“We can do this together!”
Inclusive & Inquistive
Meaning-Seeker, attentive & calm
Active listener, sensitive to others’ needs
Loves connecting and small group dynamics
CREATIVE SYNERGIST: The Thinker™
The Explorer™
Energized by Process & Journey
“Follow the path intuition.”
Independent & Reflective
Cares more about the journey than destination
Loves to capture and share unique moments
Desires freedom and time contemplate
CREATIVE SYNERGIST: The Creator™
The Thinker™
Energized by Strategy & Goals
“Measure twice. Cut once.”
Realistic & Analytical
Cares about logical, practical problem-solving
Observer with quiet imagination
Motivated by intention and plans before acting
CREATIVE SYNERGIST: The Harmonizer™