People

Naomi Clare Crellin

FOUNDER + CEO | The Adaptor™

I help teams to distill intent and insights into actionable, accessible strategies, refining big ideas and concepts into experiences that are meaningful and measurable. I’ll map a strategic process that leads the team and the client through development to delivery, working with teams to define their goals, refine their message, and measure the impact of the stories we craft. My interests are focused on the intersection of spatial experience and message - I’ve worked with a wide array of organizations, causes and teams from Microsoft and Motorola, to Bloomberg and the IFC, the Smithsonian and the Human Rights Campaign.

Through my career I have taught as adjunct faculty, bringing students together in partnership with organizations that make our world a better place. My perspective as an empowering educator of curious creative minds, and maker of meaning in experience strategy, shapes my overall approach. I love to see - and help - people succeed. I find joy in the process of co-creating with teams as we generate engagement, tell stories through interactions - seeing ideas take hold individuality and take flight collectively is truly exhilarating. I love what we do together.

Katy Mull

DIRECTOR, EXPERIENCE STRATEGY | The Explorer™

I help teams elevate understanding of audience – What drives them? Why do they fall in love? What makes them pause and think? Or share with their friends? How does this experience function as an element of their Human journey? Through Empathy, Imagination and Creativity, I leverage my background in media + digital and human-centered design to conceptualize innovative approaches to engagement. My passion for storytelling and study of digital experiences offer a unique perspective on journey mapping and innovative UX.

I’ve spent several years as a multimedia storyteller in the nonprofit sector, producing and editing short video stories and creating narratives that dealt with a diverse range of topics, including advocacy issues, human-centered stories, and international policy discussions. My personal pursuit of stories about human connection has translated into my work as an experience designer and I’ve applied this perspective to clients such as NASA, Google XI, Veritas, CityNeon and the Society for Motion Picture and Television Engineers (SMPTE).

Natalie Fulgencio-Turner

INTERPRETIVE SPECIALIST | The Seeker™

Natalie Fulgencio-Turner has curated, developed, designed, and managed a variety of multi-cultural and multi-lingual exhibitions and experiences. Some of her curatorial work can be found at the museum of Art and Design at Miami-Dade College, where she worked with Cuban artists in exile; the Frost Art Museum at Florida International University, with a look at self-taught artists in Jamaica; and the Banneker-Douglass Museum in Annapolis, connecting the historical and contemporary narratives of the African-Diaspora through mixed media art.

Natalie’s practice has proceeded with a focus on sustainable partnerships and convivial experiences as can be seen in her exhibit design projects with the International Monetary Fund, community galleries of the Maryland-National Capital Park and Planning Commission, collaborations with local artists at the Arlington Arts Center, and atypical locations in the DC metro area through the Black Market Art initiative.

Maya Manciagli

EXPERIENCE STRATEGIST | The Harmonizer™

Maya graduated from Duke University with a degree in Global Health and Sociology. Her background includes work in Social Innovation & Entrepreneurship, experiential education / high-impact learning, and communications. She considers Indonesia her second home, where she has spent considerable time visiting family and engaging in impact-related work.

“I’m excited to leverage the diverse perspectives and skills my background has provided me in my work with Storycraft Lab, helping to showcase the power of engagement and storytelling in achieving organizational goals and creating meaningful change.”

Elizabeth Sage

EVENT STRATEGY CONSULTANT | The Thinker™

Elizabeth Sage is an award-winning event strategist whose purpose is to create safe spaces and impactful experiences where humans can connect. Guided by curiosity and the idea of “what if,” she has spent almost two decades in the meeting and hospitality industry designing events and conferences for diverse audiences ranging from 20 – 7,000+ participants.

Elizabeth earned an MBA from the University of Illinois at Urbana-Champaign and a bachelor’s degree in Journalism from the University of Nevada, Reno. She holds the Certified Meeting Professional (CMP) designation, certification in Meeting and Event Planning from San Diego State University, and was recognized as one of Smart Meeting Magazine’s Planners of the Year for 2020 and honored as one of 2021’s Smart Women in Meetings (Innovation). A native of Hawaii, she has made San Diego her home. Her family and friends know her as fitness fanatic, lover of books, podcasts, and deep conversation, and most importantly, a positive role model for her two daughters.

Bekah Charlston

EXPERIENCE STRATEGIST | The Creator™

A multi-facetted design-thinker, Bekah started out with a degree in graphic design, jumped into the world of marketing, and then returned to school to receive her Master’s degree in exhibition design. Bekah’s thesis work included concept development for a pop-up brand experience.

As a storyteller, Bekah loves the space where creativity and strategy meet. Her considerable communications skills help to take sometimes complex information and distill it into inspiring and informative content.

Bekah’s past experience includes a range of creative roles at the Smithsonian Institution including the National Portrait Gallery and the National Air & Space Museum. She has worked with a variety of design clients and is appreciated for her ability to take an idea from concept to completion, intuiting expectations and turning them into a reality.

Hayley Carey

DIGITAL MEDIA STRATEGIST | The Adaptor

Hayley Carey is a digital media designer and video producer.

She is passionate about using storytelling and digital media to enrich cultural conversations. Her love for design stems from a motivation to solve problems. Hayley begins each project by building a conceptual foundation to influence all aesthetic decisions. She prides herself in an ability to push boundaries, in the pursuit of innovative and compelling solutions.

At Storycraft Lab, Hayley has led the development of the Wheel of Belonging interactive site, and supports the Google Xi Community moderation and platforms.

Victoria Bonk

USER EXPERIENCE STRATEGIST | The Adaptor

With over 15 years of graphic design experience, 7 years of event and tradeshow design, and 3 years of UX/UI design under her belt, she knows how to turn ideas into unforgettable experiences. In fact, Victoria’s passion for UX/UI design has led her to pursue continuing education in this field, so that she can stay up-to-date with the latest technology, trends and best practices.

In addition to being a designer, Victoria is a certified yoga instructor who believes that physical and mental wellness are key to creative success. Whether she is leading a team or focusing on the fine details, Victoria is committed to ensuring that every touchpoint of an experience is engaging and connected. Victoria is an avid mountain biker, and a veteran of the US Coast Guard.

Kristin Metropoulos

EXPERIENCE STRATEGIST | The Harmonizer

Kristin is driven by curiosity and a love of learning. A keen observer and perpetual question-asker, Kristin is always seeking to find out how things—and people—work.

Throughout her career Kristin has held a variety of roles—designer, curator, manager, client—that give her a unique perspective on projects. Most recently, she served as the Director of NASA’s Goddard Visitor Center, where she created a comprehensive master plan and led the multi-year redesign of all exhibits and public spaces.

Kristin revels in transforming complex content into fresh and compelling narratives that spark curiosity and excitement. She excels at anticipating challenges and formulating creative and accessible solutions, and is passionate about evolving the audience experience.

Hanna Randall

EXPERIENCE STRATEGIST, COMMUNICATIONS | The Harmonizer

Hanna Randall is an Experience Strategy intern at Storycraft Lab, and a recent graduate of the master's degree in Event Management at New York University.

She recently completed "MISSION: Engagement in Events" taught by Storycraft Lab's Naomi Clare Crellin, which partnered with Google Xi's Neu Project to propose activations for the Experience Design industry. Before pursuing her master's education, Hanna graduated from Wake Forest University, double-majoring in Politics and German.

She is passionate about bringing unique experiential design into the event production process. Hanna hopes to use her creative expertise to produce meaningful experiences and truly bring events to life.

Rondez Green

Rondez Green is a Customer Experience Strategist at Storycraft Lab. Rondez enjoys utilizing design-thinking principles as a digital communication strategist for technology, community-based, and political advocacy organizations. A Government and History graduate from Bowie State University, Rondez has an academic background in geographic research to further engage the latest developments in digital media, technology, and cultural affairs.

As an event producer host and content strategist since 2016, Rondez has collaborated in the development of colorful content, marketing, and brand strategies for various digital campaigns. He has worked in promotion of sponsors and innovative technology at live events with Playstation, Twitch, Activision Blizzard, Esports Engine, and Dexerto. In addition to his work with Storycraft Lab, Rondez operates a tiktok channel with nearly 100,000 followers.