The Future of Empathy
Naomi Clare Crellin and Carolyn Dolezal
Empowering leaders to employ empathy and prepare their organizations with a path for future resilience and growth.
In this paper, Naomi Clare Crellin and Carolyn Dolezal discuss why empathy is critical to shaping how organizations innovate and succeed. They’ll discuss ways in which a Culture of Empathy might be established, extended, scaled, and measured, how to empower leaders to employ empathy and prepare their organizations for future resilience and growth.
Building Belonging
Naomi Clare Crellin, Megan Henshall, Maya Manciagli, Katy Mull
In this WonderPaper, Naomi, Megan, Maya and Katy share the discoveries emerging through their exploratory work with Belonging. What does Belonging mean to different people? Where is there congruence, and difference? How can we understand the different journeys to Belonging, and use this understanding to design intentionally for the audiences we serve?
Experience Profiles Methodology and Application
Naomi Clare Crellin
This Whitepaper reviews the scientific structure and methodology behind the preferences framework of the Experience Profiles. Learn how the four quadrants use preferences to build an holistic, multi dimensional, understanding of audiences, to enable the creation of engaging and inclusive experience design, and provide a meaningful and human-centered approach to personalization.
Storycraft Lab Data & Insights Report - CEMA Summit 2023.
At CEMA Summit 2023 Storycraft Lab used the Experience Profiles™ quiz and facilitated a Design Lab to activate the ‘Guiding Principles in Experience Design Report’. Both of these endeavors generated a rich data set and deep insights into the CEMA audience. If you would like to learn about how Storycraft Lab can support your experience to generate audience insights, maximize engagement and inform strategic design, please get in touch.
Identities Ikigai - The Pocket Guide
In this short instructional guide, co-authors Natalie Fulgencio Turner of Storycraft Lab and Tim Mousseau of Create Safe, explain the premise and the power of using this adapted ikigai to facilitate discussions on identity. They provide clear, useful direction on how to communicate the safety of a space and a topic, as well as important considerations for planners and designers intending to incorporate identity discussions into their events and experiences.
Belonging Advocacy Framework
Change is constant. Change is not easy. And being an agent of change within an organization is hard. At Storycraft Lab we’re blessed to work with clients that are invested in innovation and doing new things. As a result, change management has become a core component of our services and capabilites. We counsel change agents encountering a need to advocate and build cultures that will support a shifting perspective on experience design - and value measurement - that a focus on Belonging brings.
So, we’ve developed this infographic to support change agents in setting the foundation for Belonging Centered Design. It provides a storytelling framework that balances the risk- mitigation and many rewards that Belonging can bring, and a trove of the research that supports it all. Conveying the future vision and promise - and offering the opportunity to lead an innovation effort - is key to winning over those executive sponsors, the team of stakeholders and the budgets and process change commitments that are foundational.