Understand your audience and unlock deeper engagement with the Experience Profiles™ from Storycraft Lab.

What are the Experience Profiles™?

The Experience Profiles™ help us understand our audience at a deeper level, moving beyond demographics and even psychographics. With this information, we can help you identify what engagement tactics will be meaningful and produce a desired action or result.

Individuals are welcome to take the quiz for their self-directed knowledge and discovery. However, applications of the Experience Profiles (TM) in group or educational settings must be approved in advance by Storycraft Lab and delivered by a trained Experience Profiles (TM) Practitioner. To inquire about becoming an Experience Profiles (TM) Practitioner, or involving one of our Audience Scientists in your event, contact us at hello@storycraftlab.com. The Experience Profiles (TM) may not be used for profit without express written agreement from Storycraft Lab.