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CEMA SUMMIT https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1524357389323-S0SURVJM7M2C0QH0RPNR/pbox.jpg Work - Many Voices, One Nation https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1586387984048-KLMJ5B8ATNELV7T8O9AO/bccover.jpg Work https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1524357459471-JL758BTW3XAW5LXN1OHA/Capture+greensboro.PNG Work - Unity Square, National Museum of American History https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1586388384204-LP3KDRYSWKVIS2B083PZ/msft+cover.png Work https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1586388475245-PY11L4Z8YQO3JCE14HQP/moto+cover.png Work https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1580775750682-0BF1GZ6KE1QFWR74EF7B/CROP_01_Exhibition_Cover.jpg Work - CAM Changing American Medicine https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1626888684374-A6J1FHPKQDEOFLRXSFM1/StoryCraftLab_Rebrand2021_Homepage01__Section01_Icon1.png Work - We craft powerfulexperiences for people. https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1626888697715-YMK4QJBYNNAFX7TCUI19/StoryCraftLab_Rebrand2021_Homepage01__Section01_Icon2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1626888708923-DO6F9ANBKM53RYA3OXQW/StoryCraftLab_Rebrand2021_Homepage01__Section01_Icon3.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.storycraftlab.com/process daily 0.75 2024-08-07 https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1627047114258-ARLFD1ZMOPY0SHIM8OUP/Asset+9%402x+title.png Process https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1627047235828-ZM8R30ZE494417X9VZ90/Asset+9%402x+title.png Process https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1627053499144-1V6K894MNJK7PX5XBPW3/Microscope+white+background-13.png Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/dd590522-f9cf-4916-b836-ad257ac5a2ad/Storycraft+Lab+Method+Workshops+Empathy.jpg Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/5da23614-6f2d-4821-abcf-16471c1ad699/Storycraft+Lab+Method+Workshops+Scenarios.jpg Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/a6ebb78d-2a4e-4d84-b7ec-7f9d163c3534/Storycraft+Lab+Method+Workshops+Journeys.jpg Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1626977298372-N0O3RQUOYZ5MUYIXZHBL/Bildschirmfoto+2021-07-22+um+13.03.41.png Process https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1626974174458-1B433VQZNBLZ8X4RZNJ1/Bildschirmfoto+2021-07-22+um+13.16.07.png Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1626978272386-GKRYXPUSJUEXZNSVM584/Bildschirmfoto+2021-07-22+um+13.09.53.png Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1627334511035-PH8M9TN0E8T6AXGI91PH/frame.png Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1627334295031-7JTBCV48B6R43TISVNH4/Intel%2BQuiz.mp4-high.gif Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1627335260563-CPFFUAM9R2S3J7W3CO7O/Asset+7%402xbanner.png Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.storycraftlab.com/people daily 0.75 2025-09-30 https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1584563874135-AG5BTONCKLBGQFRVBVP6/SCL_Website+mapping+v3-03.png People https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1627060844238-AKKD2ZVH8DILI32GI31Y/Asset+9%402x.png People https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1627059322052-C4OG0PY6HR71BJ9ZHFU0/Asset+8%402x+title.png People https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1584558364666-QRLDBI5F16G8YG3EXL3D/Naomi+Clare+Crellin People naomi.clare@storycraftlab.com https://www.linkedin.com/in/naomi-clare-crellin-27140b9/ https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1584558430952-368BC7B6RSAQTRE6PFTW/SCL_Website+mapping+v3-14.png People amelie@storycraftlab.com https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1584558805397-WZAPILQKZ33NRV0Z8E4A/SCL_Website+mapping+v3-16.png People katy@storycraftlab.com https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1587600235615-0YCGVATKKFS8D4UUMCO1/SCL_Website+mapping+v4-12.png People https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1584564028583-J48NUUL2OM2F0TSUCOW5/SCL_Headers-05.png People https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1717443634365-K6QXQH098W10L3OPFT8V/Naomi%252BClare%252BCrellin.jpg People - Naomi Clare Crellin Founder & CEO Naomi Clare Crellin | Founder & CEO I help teams to distill intent and insights into actionable, accessible strategies, refining big ideas and concepts into experiences that are meaningful and measurable. I’ll map a strategic process that leads the team and the client through development to delivery, working with teams to define their goals, refine their message, and measure the impact of the stories we craft. My interests are focused on the intersection of spatial experience and message — I’ve worked with a wide array of organizations, causes, and teams from Microsoft and Motorola, to Bloomberg and the IFC, the Smithsonian and the Human Rights Campaign. Through my career, I have taught as adjunct faculty, bringing students together in partnership with organizations that make our world a better place. My perspective as an empowering educator of curious creative minds, and maker of meaning in experience strategy, shapes my overall approach. I love to see — and help — people succeed. I find joy in the process of co-creating with teams as we generate engagement, tell stories through interactions — seeing ideas take hold individuality and take flight collectively is truly exhilarating. I love what we do together. https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/75845720-e51e-48a3-ac30-a148b1df67fe/Katy%2BMull.jpg People - Katy Mull Vice President, Creative Strategy Katy Mull is a dynamic strategist who elevates team understanding of audience engagement. As the VP of Creative Strategy at Storycraft Lab, she explores what drives audiences—what makes them fall in love, pause and think, or share with their friends. Katy understands how experiences function as elements of the human journey, leveraging her background in media, digital, and human-centered design to conceptualize innovative approaches to engagement. Her passion for storytelling and expertise in digital experiences provide a unique perspective on journey mapping and user experience design. Katy’s career as a multimedia storyteller in the nonprofit sector has honed her skills in producing and editing short video stories, creating narratives on advocacy issues, human-centered stories, and international policy discussions. Her pursuit of stories about human connection has translated into her work as an experience designer, benefiting clients such as NASA, Google XI, Veritas, CityNeon, and the Society for Motion Picture and Television Engineers (SMPTE). Katy's dedication to empathy, imagination, and creativity drives her to craft meaningful and impactful experiences that resonate with audiences and enhance their journeys. https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1717443831631-Q3C9NMQN3AWAPNU7Q77M/Bekah%252BCharlston.jpg People - Bekah Charlston | Director of Creative Strategy https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1717443229199-53A6O26KPIN392MZH1U7/Maya%2BManciagli.jpg People - Maya Manciagli | Project Manager https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1717443260555-7EW8HP698JEWKZ9LOLIT/Kristin%2BMetropoulos.jpg People - Kristin Metropoulos | Interpretation Manager https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1717443274223-VFX4AKUJXX94R0RZRJO4/Hayley%2BCarey.jpg People - Hayley Carey | Design + Content Specialist https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1717443687840-CWVTBCA4PPVNZW2FN51P/Hanna%252BRandall.jpg People - Hanna Randall | Communications Specialist https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1733775025968-COMZ9L8243M63XVGVWUC/DSCF7541.jpg People - Nia Jackson | Experience Designer https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1733775617409-A3BEMOQ4L5T2IJFCXV6W/Screenshot+2024-12-09+at+2.20.07+PM.png People https://www.storycraftlab.com/whatwedo daily 0.75 2020-03-11 https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1583947802807-FBRBGZXNTBC4GIXTAWVY/SCL_Cover_A.png WHAT WE DO https://www.storycraftlab.com/new-page-2 daily 0.75 2020-03-11 https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1583945893471-PR5SCY9ZEXBM06D54ZEM/SCL_Cover_A.png . https://www.storycraftlab.com/contact daily 0.75 2024-10-25 https://www.storycraftlab.com/experience-profiles daily 0.75 2025-05-28 https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/b96d1e7c-3fb6-4354-bc94-ac61b7b6a07b/ExperienceProfiles_2025_logo+dark.png Experience Profiles™ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/c3b9d60b-49b7-4a6f-af92-7b37eef5f16d/scl.com.png Experience Profiles™ Whatever it is, the way you tell your story online can make all the difference. https://www.storycraftlab.com/papers daily 0.75 2026-03-26 https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/058000f0-e311-4597-b8de-f113c3f43b7a/Screenshot+2026-02-18+at+12.17.32%E2%80%AFPM.png Papers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/659972e1-5970-4828-93b7-9e87d7cf7cd5/Screenshot+2026-02-18+at+12.18.40%E2%80%AFPM.png Papers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/e0608f92-3acc-4af6-9142-d2923b3e1f40/Cover.png Papers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/a38138d8-9d3e-4d28-a0e0-6ad3262ca443/the+challenge.png Papers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/8ea236a4-1393-4b28-ae3d-7aaeb9166c6a/WonderPaper+2025_Evolving+Trends+in+Audience+Engagement_cover.png Papers https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/6e545d4e-1b36-4f3b-afcb-3c3663ae64d2/Screenshot+2026-02-13+at+3.00.16%E2%80%AFPM.png Papers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/c28fcb73-6209-4bc6-8aed-1a4e4ce1253c/SCL+WonderPaper+2025_Evolving+Trends+in+Experience.png Papers https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/6f3224b7-453e-4560-a736-8f5b95d69cc7/SCL+WonderPaper+2025_Evolving+Trends+in+Experience2.png Papers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/0cdbb422-0968-4800-bf44-16843d9ef87a/The+Future+Of+Empathy_Cover.jpg Papers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/6901fee8-c4cc-4042-901c-355a5d0729a9/The+Future+Of+Empathy_Contents.jpg Papers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1259e0da-a071-4dcd-a0cd-4e4b822156ea/StorycraftLab+BuildingBelonging+Cover.jpg Papers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/c4d44646-9c32-41f7-9932-6cb16634237e/StorycraftLab+BuildingBelonging+Content+1.jpg Papers - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.storycraftlab.com/belonging-workshop daily 0.75 2025-03-05 https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/3a7c0d5d-aee2-4ec7-801b-c67840652f65/Line Belonging Workshops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/6efec424-69a9-4d50-9dc2-f1f1c345db87/1012824-stocra-Redesign-Wheel+of+Belonging+Symbols-ba-V2b+1.png Belonging Workshops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/67ce8b9f-81ad-446b-b803-f358f1258cdc/Belonging+Facts Belonging Workshops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1722980989270-ZCS3QQIY7ANUO3X4PBV3/Naomi%252BClare%252BCrellin.jpg Belonging Workshops - Naomi Clare Crellin CEO of Storycraft Lab & Adjunct Professor at New York University Master’s Degree from Rhode Island School of Design and a professional background in strategy and design. A visionary design-enabler using human-centered design techniques to develop customized tools and approaches that elevate messaging delivery and activation for her clients. https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1722981007489-DQMCVY598AKWO3FOFGUS/Natalie%252BFulgencio-Turner.jpg Belonging Workshops - Natalie Fulgencio-Turner VP of Interpretive Design at Storycraft Lab Master’s Degree in Exhibition Design from GWU An audience advocate that champions multicultural and multilingual experience design. Natalie is recognized for her facilitation, curation, and direction of a variety of workshops and exhibitions throughout North, South, and Latin America. https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1722981022118-GXCIGH2E3UTZ2B1A09NU/Katy%252BMull.jpg Belonging Workshops - Katy Mull VP of Creative Strategy at Storycraft Lab Master’s Degree in Exhibition Design, Bachelor’s Degree in Media Arts, Electronic Media A storytelling savant, recognized for enabling innovation through consumer journey mapping and human-centered user experience design. 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Bachelor’s Degree in Sociology and International Relations A dedicated advocate for neurodiversity, leveraging expertise in human-centered strategies to foster holistic well-being and mental resilience within the neurodiverse community. Committed to uniting minds, building community, and shaping futures through innovative approaches. https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/1724366645488-13VUGPMG2TKBALKBB4FB/Tim%252BMousseau%252BClose%252BHeadshot.jpg Belonging Workshops - Tim Mousseau Founder of Create Safe & Professor of Biology at the University of South Carolina Master of Science in Neuroscience & Education and Master of Arts in Organizational Leadership A director and researcher that enables organizations to move on what matters and take on complex challenges. 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With 25 years of experience in fostering authentic audience connection, she founded The Belonging Studio, a firm empowering teams to create cultures of belonging. https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/65977814-b978-4eba-a65a-b1576ab2f963/Asset+3%404x+1.png Belonging Workshops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/562530a3e4b06bce1ba5a280/430b0728-e812-4348-b767-d8c7ddbadfbd/Handoff Belonging Workshops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.storycraftlab.com/wonderpaper-download daily 0.75 2025-05-23